List Building Strategies that Grow Your Audience Part 1: Create Customer-Focused Content

List Building Strategies that Grow Your Audience Part 1

The most common question I get from business owners is, “how do I build my list?” This applies to everyone, from Mom & Pop shop owners to CEOs of major corporations. 

Building your list of leads is the key to increasing your customer base and growing your business. This is true whether you’re emailing and retargeting your list regularly, or you follow up in person.

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Facebook’s New Delivery Insights Dashboard Part 2: Audience Saturation And What It Means For You

Facebook's New Delivery Insights Dashboard (Part 2)

As you may know, if you follow Facebook For Business’ blog (or if you’d read the first part of this series), Facebook has recently rolled out their new Delivery Insights Dashboard.

In Part 1 of this series, we covered how to identify and rectify audience overlap. In this post, we’ll be talking about Audience Saturation and what it means for you and your campaigns. Read More

How To Use The Facebook Audience Audit Dashboard for Your Clients

How To Use The Facebook Audience Audit Dashboard for Your Clients

Up until the advent of the Facebook blueprint, there weren’t any resources besides third party info products to tell you how to run ads…

And even today because of how the Facebook interface is setup up there’s so little clarity on why certain ads are working, and others aren’t? What demographics are actually working? What audiences are working? You get the idea.

Facebook doesn’t even provide return on adspend metrics in the native interface.

Luckily there’s another way.

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