Facebook’s New Delivery Insights Dashboard Part 2: Audience Saturation And What It Means For You

Facebook's New Delivery Insights Dashboard (Part 2)

As you may know, if you follow Facebook For Business’ blog (or if you’d read the first part of this series), Facebook has recently rolled out their new Delivery Insights Dashboard.

In Part 1 of this series, we covered how to identify and rectify audience overlap. In this post, we’ll be talking about Audience Saturation and what it means for you and your campaigns. Read More

How To Use The Facebook Audience Audit Dashboard for Your Clients

How To Use The Facebook Audience Audit Dashboard for Your Clients

Up until the advent of the Facebook blueprint, there weren’t any resources besides third party info products to tell you how to run ads…

And even today because of how the Facebook interface is setup up there’s so little clarity on why certain ads are working, and others aren’t? What demographics are actually working? What audiences are working? You get the idea.

Facebook doesn’t even provide return on adspend metrics in the native interface.

Luckily there’s another way.

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Grade Your Facebook Ad Campaign Strategy with a 5-Point Facebook Ad Audit

Grade Your Facebook Ad Campaign Strategy with a 5-Point Facebook Ad Audit

If I audited your Facebook ad strategy right now would it pass with flying colors or fail miserably?

I’m personally a big fan of having expert marketers audit my funnels, ads, copy, and automation on a regular basis. It’s the fastest and easiest way to get a ton of fast, actionable tactics to increase my marketing ROI.

FunnelDash provides monthly funnel and paid media metrics audits for our Enterprise clients. This plan is quickly becoming our most popular, among FunnelDash users.

Let’s take a closer look. Read More

5 Ways FunnelDash is Different from Kissmetrics

5 Ways FunnelDash is Different from Kissmetrics

When it comes to getting the most out of your funnels, both FunnelDash and Kissmetrics are excellent investments designed to propel your business forward by telling you precisely which customer or segment took action on your campaign, how much it cost, and how well it converted.

Beyond that, these two analytics platforms differ quite a bit. The fact is, they cater to very different needs despite being tailored for analytics and campaign analysis. Let’s take a closer look at what makes FunnelDash different than Kissmetrics, and why you’ll want to take a closer look at this innovative campaign analytics system:

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8 Essential Books Everyone Should Read Before Building Their Next Funnel (Part 2)

8 Essential Books Everyone Should Read Before Building Their Next Funnel (Part 2)

One of the biggest mistakes I see marketers make when they are building and optimizing new funnels is they get hyper focused on new technology and short term tactics that are only making incremental gains on their funnels performance.

Should I use LeadPages or ClickFunnels?  Infusionsoft or ONTRAPORT? FunnelDash or KissMetrics?

Sometimes it’s not about the tech or the tactics.  It’s about the fundamentals

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The Real Way to Get High-Ticket Clients Without Sounding “Salesy”

The Real Way to Get High-Ticket Clients Without Sounding

You’re running your own digital marketing ad agency or consultancy. You’ve got skills and you want to use them to make a good living. Fantastic.

Now you just need to get clients in the door who will pay you what you’re worth

This is a problem that pretty much every agency or consultant faces at some point. You know you’re qualified to do the work you’re doing. You know you can deliver the results you’re promising.

But none of your clients seem to believe you.

As far as they’re concerned, you’re just another freelancer for hire. If they don’t like your pitch or your price, they’ll go find someone on Fiverr or Upwork who will do a crappy job for a ridiculously low price.

It’s stupid that you, a highly-qualified expert, is competing with people who don’t have your knowledge or skill set. All because your prospective clients don’t seem to understand how to put a value on the skills and services you deliver.

Now… Here’s the funny part.

You can get those prospective clients to agree to your pitch, and your price, if you remember their one important decision making factor…

Their ROI

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8 Essential Books Everyone Should Read Before Building Their Next Funnel

By Joey Alter / November 16, 2016
8 Essential Books Everyone Should Read Before Building Their Next Funnel (Part 1)

Whether you’ve been building funnels for ages or are a new to the process, there’s a truth that works to your advantage: We stand on the shoulders of giants. 

This is especailly true when it comes to info products; the majority of content today about direct response is inspired by concepts that began in the 50s and 60s.
And while there are certain quirks and nuances of direct marketing in the digital age that those old books don’t cover, the concepts and the strategies have not evolved so much that we can forget where we came from.

I offer these books (and an opportunity at the end) as a means which will empower you to have a knowledge beyond your years in the industry. Which when utilized correctly, will increase your conversions and profits.

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