Every business wants more leads. The problem is most businesses are not setup to respond to more leads when they get them. Processing leads and turning them into customers can be a lot of work. If you are using a lead generation technique that is effective you may have more leads than you can deal with.
Step one of dealing with a new lead is finding out if they are even a good fit for your business. What a good fit is will vary from business to business, but simple questions include:
- Are they in your niche?
- Can they afford your services?
For FunnelDash agencies looking to get more audit consultations this list is a little more specific and might include:
Are they currently using Facebook Ads?
How much are they spending monthly?
Do they know what their KPI’s (Key Performance Metrics) are?
Asking these questions and working through the answers are what will allow you qualify your lead. But this takes your time even when they are not a good fit.
Luckily this part of the procedure can be automated with Facebook Messenger funnels.