How to Create a Marketing Budget

Written by: Zach Johnson

Follow these 7 simple steps to create a marketing budget to make the most of your advertising dollars. Marketing is the engine that powers business growth. So while operating costs, inventory investments, and staffing budgets are important, without a strong marketing effort all of those expenditures represent cash outflow.  Marketing is the engine that creates […]

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Managing Your Business’s Cash Flow

Written by: Zach Johnson

Knowing how much is coming in and going out is the first step to creating a profitable business At the most basic level, business is all the exchange of value between two or more parties. In addition to credit, liquid cash is the most common way to exchange that value. Although some industries are more […]

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How to Calculate ROAS

Written by: Zach Johnson

Getting the big picture on your ad campaigns’ success starts with one simple equation. In the hyper-competitive world of online marketing, data reigns supreme when it comes to improving ad performance and profits.  In the U.S. alone where companies spend more than $125 billion on digital advertising, understanding what your return on ad spend (ROAS) […]

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The Best Credit Card Offers of 2021

Written by: Zach Johnson

Choose from this year’s most enticing array of intro and welcome credit card offers. If you’re shopping for a new credit card to add to your business expense or digital ad financing options, you might be looking at a variety of requirements that might make it best for your needs.  Those might include ones with […]

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Have a Blast in Summer 2021 with the Best Chase Credit Cards

Written by: Zach Johnson

If you’ve got good credit, Chase offers a number of Premium Credit Cards that are great choices for travel rewards, cashback, and Facebook advertising While various issuers feature super-premium options for high rollers, Chase offers a superior suite of Cadillac-level credit cards for the average business owner with close to stellar credit scores.  Whether you’re […]

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How To Optimize Agency Growth (A 2021 Playbook)

Written by: Tyler Gillespie

Are you implementing systems to facilitate agency growth?If you’re running into growth bottlenecks, it might be time to consider ways of optimizing your agency. For growth to materialize, you need to be firing on all cylinders. This means taking an objective look at your current processes and identifying areas for optimization. I believe scalability should […]

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Your Guide to Secured Credit Cards

Written by: Zach Johnson

Bouncing back from a business credit catastrophe can begin by taking the simple step of getting a secured credit card.You’ve been working hard to grow your business. Unfortunately, like many small or start-up companies, you but may have run into a brick wall when you realize that you need financing, but can’t get it at […]

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The Best Small Business Credit Cards of 2021

Written by: Zach Johnson

Cards that were crushing it last year might be overshadowed by ones offering aggressive new offers, rewards, and financing perks.It takes money to make money. And unless you’re a high profitable Fortune 500 company sitting on a big cash reserve, a big portion of the cash that keeps your business up and running or in […]

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