When it comes to getting the most out of your funnels, both FunnelDash and Kissmetrics are excellent investments designed to propel your business forward by telling you precisely which customer or segment took action on your campaign, how much it cost, and how well it converted. Beyond that, these two analytics platforms differ quite a […]

One of the biggest mistakes I see marketers make when they are building and optimizing new funnels is they get hyper focused on new technology and short term tactics that are only making incremental gains on their funnels performance. Should I use LeadPages or ClickFunnels?  Infusionsoft or ONTRAPORT? FunnelDash or KissMetrics? Sometimes it’s not about […]

You’re running your own digital marketing ad agency or consultancy. You’ve got skills and you want to use them to make a good living. Fantastic. Now you just need to get clients in the door who will pay you what you’re worth This is a problem that pretty much every agency or consultant faces at […]

Whether you’ve been building funnels for ages or are a new to the process, there’s a truth that works to your advantage: We stand on the shoulders of giants.  This is especailly true when it comes to info products; the majority of content today about direct response is inspired by concepts that began in the 50s […]

My first introduction to cohorts was at the first agency I worked at. The conversation went a little something like this: Client: “So we’ll send over those two cohorts so you have something to work with to start.” Me: “Sure that sounds great” *I mute my mic and ask my coworker* “WTF is a cohort?” […]

[This is part two of a two-part series. Part 1 touches on the new Facebook tracking pixel and covers the first 3 best practices.] You have a funnel. You have a website. You have a product (or plan to release one). You have a mobile game, you have a shopify store. Maybe you even have […]

For most of us, running paid traffic on Facebook has been a series of trial and error. Maybe you are a small business owner, and years ago you heard that Facebook traffic was the next big thing. Maybe you worked at an old school paid search agency and your boss told you to get some […]