This post was originally published on December 12^th, 2017. It has been updated to include new information about FunnelDash updates and better ways for you to get more clients for your agency. Plus, we’ve added to the Ecommerce Client Campaign Kit, which you can download at the bottom of this post.

You own a digital marketing agency and you want to expand your list of client niches. You’ve heard that ecommerce is a growing industry that always needs help with Facebook ads. Or perhaps you’re just getting started, and you have previous experience in the ecommerce world. You figure that’s a good niche for you to start with.

This post was originally published on November 7th, 2017, as Seal the Deal with Your Client on Facebook Ad Management Services. We have since updated this post to reflect changes in the FunnelDash app and offerings.

One of the most useful toolsets FunnelDash offers is the Agency Funnels, which help you attract potential clients for your digital marketing agency.

You should have an Agency Funnel set up so potential clients are being encouraged to sign up for your full, free Facebook audit. You should also know how to conduct that audit using FunnelDash.

The last step in this process is to present your irresistible Facebook ad management proposal & contract to your potential client and getting them to sign on the dotted line. After that, you’ll have reliable income for the length of your contract (or possibly longer), and it’ll be time to get to work!

This post was originally published on November 21st, 2017. A lot has changed since then, with Facebook Messenger bots and with FunnelDash, so we’ve updated the post to reflect these changes. We hope they help you use Facebook Messenger to grow your agency faster.

Did you know Facebook reports that 1.49 billion people use the platform on a daily basis?

And according to Brandwatch:

• Facebook adds 500,000 new users every day: That’s 6 new profiles every second.
• 68% of all Americans are on Facebook.
• 79% of all adults in the U.S. who spend time online use Facebook.
• 76% of Facebook users check their wall every day.
• The average user spends 35 minutes on Facebook a day.
• Facebook accounts for 53.1% of all logins on social media.

Let’s also consider Facebook Messenger.

As a natural extension to Facebook, Messenger has roughly 1.3 billion monthly active users, according to Statista. It also ranks second among mobile chat apps worldwide.

Because this communications powerhouse is only going to grow and expand its reach with time, we’re going to share 5 ways you can tap into the power of Facebook Messenger and utilize it for your digital marketing agency.

Facebook Ads Manager is fantastic for managing ads. Their interface is great and gives you all the options you need to get into their system and create ads that boost your clients’ ROI.

It’s not so great for managing clients.

As we’ve mentioned before on the FunnelDash Blog, Facebook Ads Manager is lousy when it comes to creating Facebook ad reports for clients.

It offers too many choices. It’s hard to find the data that matters to your clients. Most importantly, it takes forever to create Facebook ad reports that make any sense to your clients, based on the information you can pull from Facebook Ads Manager.

It’s hard to track key performance indicators (KPIs), see trends or get all the information you need for your clients all in one place.

There are times you want to show your clients different aspects of their campaigns. To do that in Facebook Ads Manager, you’d have to pull several reports and combine the information via pivot tables to get the information you’re looking for.

What’s more, you wouldn’t show a prospective client the same information you would show a client you’ve been working with for a long time. Which means you’d have to put in extra work to pull an audit report for a new client.

What you really need is a Facebook ad client management system, so you can see exactly what’s going on with each of your clients, at a glance, track their metrics over time and give them weekly or bi-weekly reports on their campaigns.

There are a lot of philosophies out there when it comes to analyzing data in Facebook Ads Manager and creating Facebook ads reports.

Some good, some bad, some just plain ugly.

They all have their advantages and disadvantages, but I will tell you one thing. They all involve a lot of time and effort when it comes to getting an actual report that your clients understand.

Like, 20+ hours, per report, depending on how complicated a campaign you’re running and how detailed you want to get when it comes to parsing all the data Facebook Ads Manager spits out.

Lots of digital marketing agencies generate very basic reports for their clients, then use that data to make “educated guesses” as to what is and isn’t working in their clients’ campaigns.

If you make the wrong “educated guess” this can be a very expensive way to run your business and manage your clients’ campaigns.