Facebook Ads Manager is fantastic for managing ads. Their interface is great and gives you all the options you need to get into their system and create ads that boost your clients’ ROI.

It’s not so great for managing clients.

As we’ve mentioned before on the FunnelDash Blog, Facebook Ads Manager is lousy when it comes to creating Facebook ad reports for clients.

It offers too many choices. It’s hard to find the data that matters to your clients. Most importantly, it takes forever to create Facebook ad reports that make any sense to your clients, based on the information you can pull from Facebook Ads Manager.

It’s hard to track key performance indicators (KPIs), see trends or get all the information you need for your clients all in one place.

There are times you want to show your clients different aspects of their campaigns. To do that in Facebook Ads Manager, you’d have to pull several reports and combine the information via pivot tables to get the information you’re looking for.

What’s more, you wouldn’t show a prospective client the same information you would show a client you’ve been working with for a long time. Which means you’d have to put in extra work to pull an audit report for a new client.

What you really need is a Facebook ad client management system, so you can see exactly what’s going on with each of your clients, at a glance, track their metrics over time and give them weekly or bi-weekly reports on their campaigns.

There are a lot of philosophies out there when it comes to analyzing data in Facebook Ads Manager and creating Facebook ads reports.

Some good, some bad, some just plain ugly.

They all have their advantages and disadvantages, but I will tell you one thing. They all involve a lot of time and effort when it comes to getting an actual report that your clients understand.

Like, 20+ hours, per report, depending on how complicated a campaign you’re running and how detailed you want to get when it comes to parsing all the data Facebook Ads Manager spits out.

Lots of digital marketing agencies generate very basic reports for their clients, then use that data to make “educated guesses” as to what is and isn’t working in their clients’ campaigns.

If you make the wrong “educated guess” this can be a very expensive way to run your business and manage your clients’ campaigns.

This post was originally published on September 5th, 2017. It’s a great topic, and one we get asked about a lot. So we figured we’d spruce it up a little for you and republish it. That way, when you’re looking for your first client, or your next client, have a better idea of where to look.

“What niche should I target?” 

“What’s the best niche for Facebook ads?”

These are two very common questions we get from FunnelDash customers, especially from digital marketing agencies that are just starting out.

The honest answer?

This post was originally published on July 21st, 2017. We’ve added a couple more ideas on where to find leads this week, so you can jumpstart your digital marketing agency right now, whether you’re a brand new agency owner or you’ve been doing this for years.

You’ve got your digital marketing agency all set up. Your website is out there, you’ve got all the software and apps you need, you’re raring to go.

This post was originally published on June 16th, 2017. However, if you’re looking for a good niche to pursue for Facebook ads clients and you have experience in real estate, we want to help you out. 

We’ve updated the post below with new information and we’re republishing it so you can use the toolkit we’re giving you at the bottom of the post to launch a campaign to get real estate agent clients.

Okay, you’re running a Facebook advertising agency, and you’re looking for new clients. Perhaps you used to be a real estate professional yourself, so you know the market well. You figure, this is an ideal vertical for you, because not only do you speak their language, you know exactly how busy they are.

Plus, you are well aware that they don’t have the time to learn the basics of running a Facebook ad campaign, much less the advanced techniques. You, however, have this knowledge. So, helping your former colleagues in the real estate market would be a smart decision. Read More