The Top 6 Facebook Ad Reports Every Ads Agency Needs

Facebook Ads Manager is fantastic for managing ads. Their interface is great and gives you all the options you need to get into their system and create ads that boost your clients’ ROI.

It’s not so great for managing clients.

As we’ve mentioned before on the FunnelDash Blog, Facebook Ads Manager is lousy when it comes to creating Facebook ad reports for clients.

It offers too many choices. It’s hard to find the data that matters to your clients. Most importantly, it takes forever to create Facebook ad reports that make any sense to your clients, based on the information you can pull from Facebook Ads Manager.

It’s hard to track key performance indicators (KPIs), see trends or get all the information you need for your clients all in one place.

There are times you want to show your clients different aspects of their campaigns. To do that in Facebook Ads Manager, you’d have to pull several reports and combine the information via pivot tables to get the information you’re looking for.

What’s more, you wouldn’t show a prospective client the same information you would show a client you’ve been working with for a long time. Which means you’d have to put in extra work to pull an audit report for a new client.

What you really need is a Facebook ad client management system, so you can see exactly what’s going on with each of your clients, at a glance, track their metrics over time and give them weekly or bi-weekly reports on their campaigns.

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Facebook Ads Reports – The Good, The Bad, The Ugly and Why You May Want to Automate Your Client Reporting with a 3rd Party Reporting Tool

There are a lot of philosophies out there when it comes to analyzing data in Facebook Ads Manager and creating Facebook ads reports.

Some good, some bad, some just plain ugly.

They all have their advantages and disadvantages, but I will tell you one thing. They all involve a lot of time and effort when it comes to getting an actual report that your clients understand.

Like, 20+ hours, per report, depending on how complicated a campaign you’re running and how detailed you want to get when it comes to parsing all the data Facebook Ads Manager spits out.

Lots of digital marketing agencies generate very basic reports for their clients, then use that data to make “educated guesses” as to what is and isn’t working in their clients’ campaigns.

If you make the wrong “educated guess” this can be a very expensive way to run your business and manage your clients’ campaigns.

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Facebook Ads Manager Reporting Blueprint – The New Easy Way to Systematically Manage, Analyze and Optimize Your Ads

If you’ve ever used Facebook Ads Manager to pull a report for yourself or a client, you already know how complicated this process can be.

Candidly, Facebook Ads Manager is really built for professionals. It’s got so many data points you can use to track your campaigns and determine your results, it can quickly become overwhelming.

This blog post is going to demystify Facebook Ads Manager a bit and show you ways you can get at the information you need, faster and in a much easier to digest form, so you can understand exactly what’s going on with your Facebook ad campaigns.

It will also help you test, improve and scale your campaigns much more efficiently, so you’re getting a better ROI for yourself, or your clients.

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Convert New Clients with These Facebook Ad Copy Templates

Convert New Clients with These Facebook Ad Copy Templates

If you've spent any time looking at Facebook ad templates, swipe files or scrolling through scores of ads you know that every Facebook ad has 3 major components:

  • An image
  • A link
  • Ad copy

You also know that this last component gives lots of business owners and Facebook advertisers the heebie-jeebies.

What do you say to convince people to click on your ad?

What is that “perfect” combination of words to convert a random person who sees your ad for the very first time into a loyal customer?

Fortunately for you, we can help.

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Find the Perfect Facebook Ads Niche for Your Digital Marketing Agency

By Tanya Brody / February 8, 2018
Find the Perfect Facebook Ads Niche for Your Digital Marketing Agency

This post was originally published on September 5th, 2017. It’s a great topic, and one we get asked about a lot. So we figured we’d spruce it up a little for you and republish it. That way, when you’re looking for your first client, or your next client, have a better idea of where to look.

“What niche should I target?” 

“What’s the best niche for Facebook ads?”

These are two very common questions we get from FunnelDash customers, especially from digital marketing agencies that are just starting out.

The honest answer?

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Where To Find Digital Marketing Agency Leads This Week

By Tanya Brody / February 8, 2018
Where To Find Digital Marketing Agency Leads This Week

This post was originally published on July 21st, 2017. We’ve added a couple more ideas on where to find leads this week, so you can jumpstart your digital marketing agency right now, whether you’re a brand new agency owner or you’ve been doing this for years.

You’ve got your digital marketing agency all set up. Your website is out there, you’ve got all the software and apps you need, you’re raring to go.

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How to Get and Manage Real Estate Agent Clients for Your Facebook Advertising Agency

By Tanya Brody / February 1, 2018
How to Get and Manage Real Estate Agent Clients for Your Facebook Advertising Agency

This post was originally published on June 16th, 2017. However, if you’re looking for a good niche to pursue for Facebook ads clients and you have experience in real estate, we want to help you out. 

We’ve updated the post below with new information and we’re republishing it so you can use the toolkit we’re giving you at the bottom of the post to launch a campaign to get real estate agent clients.

Okay, you’re running a Facebook advertising agency, and you’re looking for new clients. Perhaps you used to be a real estate professional yourself, so you know the market well. You figure, this is an ideal vertical for you, because not only do you speak their language, you know exactly how busy they are.

Plus, you are well aware that they don’t have the time to learn the basics of running a Facebook ad campaign, much less the advanced techniques. You, however, have this knowledge. So, helping your former colleagues in the real estate market would be a smart decision. Read More

Use Facebook Messenger Bots and the Instant Audit Tool to Get New Client Leads

Use Facebook Messenger Bots and the Instant Audit Tool to Get New Client Leads

Facebook Messenger is becoming a go-to communications tool for many businesses for everything from promotions to customer service. It’s a quick and easy way to stay in touch with your customers and attract new ones.

Here at FunnelDash, we’re getting into the Facebook Messenger game ourselves. For more information, read the Product Update from FunnelDash’s Head of Product Development, Jordan Gorla.

Meanwhile, savvy digital marketing agency owners are already using Facebook Messenger bots to get new clients in the door.

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How to Use a Facebook Ads Audit to Convert Prospective Clients Part 2: Identify Issues With Current Facebook Ads Campaigns

How to Use a Facebook Ads Audit to Convert Prospective Clients Part 2: Identify Issues With Current Facebook Ads Campaigns

This post was originally published on May 10th of 2017. However, it’s a very useful post if you’re using the Instant Audit Tool and promoting your free Facebook ads audit. So, we’ve updated Joey’s post with new information and we’re republishing it so you can use the 17 questions below as part of your audit process.

Calls with new potential clients can be difficult, and stressful… But they don’t have to be, if you do your due diligence when auditing their ads before the call. Don’t worry, I’m going to show you exactly what to look for.

Expect your prospect to ask about your particular strategy for running Facebook ads campaigns, and what you’d do differently than they, or their current digital marketing agency, would.

How you respond will be determined, in part, by what you find when you audit their ads.

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How Our Digital Marketing Agency Got $.59 Leads for One of Our Information Marketing Clients

How Our Digital Marketing Agency Got $.59 Leads for One of Our Information Marketing Clients

Yes, I know. That is a ridiculously low price for quality leads. 

However, it’s true. 

Here at FunnelDash, we practice what we preach every day. Because we do more than just create fantastic Facebook ads reporting software.  Our founder and CEO, Zach Johnson, started out running his own digital marketing agency, which is why we built the software in the first place. He and his team still work with clients in the information marketing and SaaS niches.

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