How to Get and Manage Ecommerce Clients for Your Digital Marketing Agency

How to Get and Manage Ecommerce Clients for Your Digital Marketing Agency

This post was originally published on December 12th, 2017. It has been updated to include new information about FunnelDash updates and better ways for you to get more clients for your agency. Plus, we’ve added to the Ecommerce Client Campaign Kit, which you can download at the bottom of this post.

You own a digital marketing agency and you want to expand your list of client niches. You’ve heard that ecommerce is a growing industry that always needs help with Facebook ads. Or perhaps you’re just getting started, and you have previous experience in the ecommerce world. You figure that’s a good niche for you to start with.

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How to Create a Facebook Ad Management Proposal that Converts

How-to-Create-a-Facebook-Ads-Management-Proposal-that-Converts

This post was originally published on November 7th, 2017, as Seal the Deal with Your Client on Facebook Ad Management Services. We have since updated this post to reflect changes in the FunnelDash app and offerings.

One of the most useful toolsets FunnelDash offers is the Agency Funnels, which help you attract potential clients for your digital marketing agency.

You should have an Agency Funnel set up so potential clients are being encouraged to sign up for your full, free Facebook audit. You should also know how to conduct that audit using FunnelDash.

The last step in this process is to present your irresistible Facebook ad management proposal & contract to your potential client and getting them to sign on the dotted line. After that, you’ll have reliable income for the length of your contract (or possibly longer), and it’ll be time to get to work!

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5 Ways to Use Facebook Messenger to Grow Your Digital Marketing Agency

By FunnelDash / January 7, 2019

This post was originally published on November 21st, 2017. A lot has changed since then, with Facebook Messenger bots and with FunnelDash, so we’ve updated the post to reflect these changes. We hope they help you use Facebook Messenger to grow your agency faster.

Did you know Facebook reports that 1.49 billion people use the platform on a daily basis?

And according to Brandwatch:

  • Facebook adds 500,000 new users every day: That’s 6 new profiles every second.
  • 68% of all Americans are on Facebook.
  • 79% of all adults in the U.S. who spend time online use Facebook.
  • 76% of Facebook users check their wall every day.
  • The average user spends 35 minutes on Facebook a day.
  • Facebook accounts for 53.1% of all logins on social media.

Let’s also consider Facebook Messenger.

As a natural extension to Facebook, Messenger has roughly 1.3 billion monthly active users, according to Statista. It also ranks second among mobile chat apps worldwide.

Because this communications powerhouse is only going to grow and expand its reach with time, we’re going to share 5 ways you can tap into the power of Facebook Messenger and utilize it for your digital marketing agency.

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Creating Your First Facebook Messenger Ad

Creating-Your-First-Facebook-Messenger-Ad

Facebook Messenger ads are the new way to communicate directly with your subscribers inside Messenger. It’s a more personal way to get your message across to your potential clients, or to reach out to your clients’ potential customers.

You can create a Facebook Messenger ad for your agency to get more leads by offering a free Facebook Ads Analysis Audit Consultation. If you haven't created your audit sequence inside FunnelDash yet, make sure you click over to our “Pre-Qualify Your Leads Using Facebook Messenger Funnels” post.

Now that you have a sequence that can qualify your leads, you will need to drive users into your funnel. FunnelDash provides several ways to drive traffic into your funnel, but the easiest is to create a Facebook Ad that will deliver your user directly into Facebook Messenger.

Soon you will be able to do this completely from your FunnelDash dashboard, but for now we can set this up using the Ad Manager in your Facebook Business account. There are 4 equally important parts of your campaign that will guarantee your success. Those are your objective, audience, ad, and Messenger greeting.

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Pre-Qualify Your Leads Using Facebook Messenger Funnels

Every business wants more leads. The problem is most businesses are not setup to respond to more leads when they get them. Processing leads and turning them into customers can be a lot of work. If you are using a lead generation technique that is effective you may have more leads than you can deal with.

Step one of dealing with a new lead is finding out if they are even a good fit for your business. What a good fit is will vary from business to business, but simple questions include:

  • Are they in your niche?
  • Can they afford your services?

For FunnelDash agencies looking to get more audit consultations this list is a little more specific and might include:

Are they currently using Facebook Ads?

How much are they spending monthly?

Do they know what their KPI’s (Key Performance Metrics) are?

Asking these questions and working through the answers are what will allow you qualify your lead. But this takes your time even when they are not a good fit.

Luckily this part of the procedure can be automated with Facebook Messenger funnels.

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Get Clients Like Clockwork for Your Facebook Marketing Agency with our New Agency Messenger Funnels

By Tanya Brody / August 24, 2018
Clients like clockwork facebook agency

FunnelDash 1.0 gave the Facebook marketing agency owner, the ability to use data-driven Facebook ad audits to show your value to prospective customers. Selling with data lets you differentiate yourself from your competition and creates a stronger, high-value sales process.

FunnelDash 2.0 is all about helping you get more leads into your agency. Which is why we’ve created our new Agency Messenger Funnels to help you get more leads in the door.

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The Top 6 Facebook Ad Reports Every Ads Agency Needs

Facebook Ads Manager is fantastic for managing ads. Their interface is great and gives you all the options you need to get into their system and create ads that boost your clients’ ROI.

It’s not so great for managing clients.

As we’ve mentioned before on the FunnelDash Blog, Facebook Ads Manager is lousy when it comes to creating Facebook ad reports for clients.

It offers too many choices. It’s hard to find the data that matters to your clients. Most importantly, it takes forever to create Facebook ad reports that make any sense to your clients, based on the information you can pull from Facebook Ads Manager.

It’s hard to track key performance indicators (KPIs), see trends or get all the information you need for your clients all in one place.

There are times you want to show your clients different aspects of their campaigns. To do that in Facebook Ads Manager, you’d have to pull several reports and combine the information via pivot tables to get the information you’re looking for.

What’s more, you wouldn’t show a prospective client the same information you would show a client you’ve been working with for a long time. Which means you’d have to put in extra work to pull an audit report for a new client.

What you really need is a Facebook ad client management system, so you can see exactly what’s going on with each of your clients, at a glance, track their metrics over time and give them weekly or bi-weekly reports on their campaigns.

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Facebook Ads Reports – The Good, The Bad, The Ugly and Why You May Want to Automate Your Client Reporting with a 3rd Party Reporting Tool

There are a lot of philosophies out there when it comes to analyzing data in Facebook Ads Manager and creating Facebook ads reports.

Some good, some bad, some just plain ugly.

They all have their advantages and disadvantages, but I will tell you one thing. They all involve a lot of time and effort when it comes to getting an actual report that your clients understand.

Like, 20+ hours, per report, depending on how complicated a campaign you’re running and how detailed you want to get when it comes to parsing all the data Facebook Ads Manager spits out.

Lots of digital marketing agencies generate very basic reports for their clients, then use that data to make “educated guesses” as to what is and isn’t working in their clients’ campaigns.

If you make the wrong “educated guess” this can be a very expensive way to run your business and manage your clients’ campaigns.

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Facebook Ads Manager Reporting Blueprint – The New Easy Way to Systematically Manage, Analyze and Optimize Your Ads

If you’ve ever used Facebook Ads Manager to pull a report for yourself or a client, you already know how complicated this process can be.

Candidly, Facebook Ads Manager is really built for professionals. It’s got so many data points you can use to track your campaigns and determine your results, it can quickly become overwhelming.

This blog post is going to demystify Facebook Ads Manager a bit and show you ways you can get at the information you need, faster and in a much easier to digest form, so you can understand exactly what’s going on with your Facebook ad campaigns.

It will also help you test, improve and scale your campaigns much more efficiently, so you’re getting a better ROI for yourself, or your clients.

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