Facebook Ads Manager is fantastic for managing ads. Their interface is great and gives you all the options you need to get into their system and create ads that boost your clients’ ROI.
It’s not so great for managing clients.
As we’ve mentioned before on the FunnelDash Blog, Facebook Ads Manager is lousy when it comes to creating Facebook ad reports for clients.
It offers too many choices. It’s hard to find the data that matters to your clients. Most importantly, it takes forever to create Facebook ad reports that make any sense to your clients, based on the information you can pull from Facebook Ads Manager.
It’s hard to track key performance indicators (KPIs), see trends or get all the information you need for your clients all in one place.
There are times you want to show your clients different aspects of their campaigns. To do that in Facebook Ads Manager, you’d have to pull several reports and combine the information via pivot tables to get the information you’re looking for.
What’s more, you wouldn’t show a prospective client the same information you would show a client you’ve been working with for a long time. Which means you’d have to put in extra work to pull an audit report for a new client.
What you really need is a Facebook ad client management system, so you can see exactly what’s going on with each of your clients, at a glance, track their metrics over time and give them weekly or bi-weekly reports on their campaigns.