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What is A Cohort Report & How To Use It To Make Your Ads More Profitable

By Joey Alter / September 19, 2016

My first introduction to cohorts was at the first agency I worked at. The conversation went a little something like this: Client: “So we’ll send over those two cohorts so you have something to work with to start.” Me: “Sure that sounds great” *I mute my mic and ask my coworker* “WTF is a cohort?” […]

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